Chariot Trade Show Booth Design
Chariot is a transportation company that provides commuting services around the world. I was tasked to design their first trade show booth for an upcoming transportation conference. The goal was to design the booth’s wall panels with illustrations giving insight into Chariot's product and services.
- Environmental Display
- Brand Illustration
This booth design needed to account for the 10x10ft space with a wall-mounted 70” monitor on the back panel. The marketing team requested to have Chariot's story be represented through illustration. No photography or tag lines were to be used.
Who are we talking to?
- Depending on the show, we are talking to commuters, B2B, and Government
- Design should be general enough to work with all audiences
What are they looking for?
- They are seeking information on what we are and how we operate vs. signing a deal on the spot
Do most people know what Chariot is?
- No, people don't know about the service and that you need a mobile app to use it
My concept was to tell the product’s story through different scenes that showcase how people use the product. It was also important to show that Chariot’s service consists of both a mobile app and physical vehicles.
Style and Color
When deciding on the look and feel of the booth, I choose to extend the same style and shape language used currently in the mobile app and website—solid shapes, line, and dot patterns.
As far as the color palette, I wanted to keep things simple and limit the palette to only the main brand colors used in current marketing collateral.
Chariot’s booth design was distinguishably different than the other companies at the trade show. Mostly, other booths focused on dark, color schemes while, Chariot’s booth was bright, informative and very inviting. The lead generation from this event also exceeded our team’s expectations.