Project

Optimizely Mascot

Overview

Optimizely, a firm helping businesses A/B test to fine-tune the best ways to reach users, commissioned me to create a mascot representing the company's internal UI pattern library, OUI. French for “yes” and pronounced “we”, this was a great opportunity to explore character and form with a French flair.

Role

  • Designer
  • Illustrator

Deliverable

  • Logo Mascot
OUI Mascot

Concept Sketches

My process of determining the mascot began with gathering the requirements from Optimizely's design team. Because their UI library is referred to as OUI (French for “yes” and pronounced “we”), the design team wanted an animal that would pair well with French-related elements. This lead me to brainstorm animals typically associated with France, like French bulldogs, poodles, cats and frogs. Being that Optimizely is known for A/B testing, I also wanted to play with different French themes of travel and movement, such as vintage race cars, hot-air balloons, bikes, and planes.

OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches
OUI Sketches

Refined Sketches

A front-facing French bulldog was Optimizely’s favorite concept from my sketches. With that direction in mind, I then tried out various facial expressions that would complement the French bulldog.

Vetting a number of iterations and sketches with the design team, we collaborated on the best fit that accomplished a friendly looking dog with clear French elements in the silhouette — like a beret and scarf.

OUI Sketches
OUI in Optimizely
Optimizely's Design website

Fin!

You can visit the live site at design.optimizely.com, or check out some of my other projects by clicking the link below.